Investing in sustainability: planting willow trees for the future
For the past 130 years J.S. Wright and Sons have been planting willow trees. The planting initiative for 2024/25 was no different with 45,000 new willow trees taking root across almost every county in England. This annual undertaking demonstrates a strong commitment to maintaining our sustainability credentials and environmental stewardship within the industry. .
Investment and industry leadership
At the heart of this strategy is an investment of £1.7 million, which is being channelled into cultivating new trees and enhancing our business longevity. By adopting this long-term approach, the business has been able to secure the future of willow cleft production while actively developing its environmental credentials, at times working in collaboration with organisations like Forestry England on sustainable woodland management practices. No other business in this industry sector matches the scale or commitment to sustainability demonstrated by JS Wright & Sons – a true leadership stance in responsible arboriculture practices.
New planting outpaces harvesting
Cricket bat clefts crafted the traditional way from English Cricket bat willow trees remain essential to the sport. However, striking a balance between cutting and planting has been pivotal for creating a sustainable future. Planting an impressive four times as many trees as we harvested this season ensures replenishment significantly outpaces usage, ensuring a continued and long-term investment in the environment.
Landowners and clients see future benefit
From Crown Estates, Forestry England managed woodlands, and nurseries across the country, the planting efforts highlight not only environmental awareness but also a dedication to ensuring a thriving willow cultivation landscape. With all trees grown under contract, many thousands of land and nursery owners will also benefit by generating future revenue.
Sustainable environmental care
The planting efforts highlight not only environmental awareness but also a dedication to ensuring a thriving willow cultivation landscape. This coordinated balance of industry needs and ecological care highlights our aim for ensuring a sustainable business enterprise. With this significant financial and labour-intensive investment, the future of the industry remains assured and our contribution to England’s green and pleasant land becomes more profound.
Proud to be at the forefront
No other business in this industry sector matches the scale or continued commitment to sustainability demonstrated by JS Wright & Sons – a true leadership stance in responsible arboriculture and business practices. We are proud to be at the forefront of a commitment to sustainability, setting an example no one else has dared to match. Together, we are cultivating a greener, more sustainable future. Securing the future of willow cleft production while enhancing environmental credentials is a win-win. This long-term perspective benefits both the business and the environment.