The Wright Way: our sustainable approach to meeting future demand
In response to a recent article in a UK newspaper, Jeremy Ruggles, Director at JS Wright & Sons, shares his thoughts on the so-called “cricket bat emergency”. The article, which highlighted a significant concern in the world of cricket, raised a number of points, but we believe it is important to provide our perspective and set the record straight on a few key facts.
Setting the record straight: a note on bat prices
We’ve been producing the world’s finest willow for more than a century and have learned a lot along the way. While there is a genuine concern about the supply of high-quality willow, it is inaccurate to say a good cricket bat will now set you back the best part of £1,000 as stated in the article. While limited edition bats may command such prices, most good quality, handmade bats in England can be purchased for around £400, or even less (£250 to £300) for a bat with a few minor cosmetic blemishes, which do not affect the bat’s playing ability.
The key to a long-lasting bat is not its price, but its quality and after-sales service. A properly made bat from a reputable brand will last for years, with proper care and maintenance. We have a long and proud history of working with some of the world’s best bat makers, who share our passion for producing the highest quality cricket bats.
The Wright way: investing in a sustainable future
We have always believed in doing things the “Wright way.” This means investing in the future of the industry, not just maximising short-term profits. We have increased our production to meet future demand and will be increasing it again over the coming years as more of the trees we have planted reach maturity.
We believe a sustainable approach to willow cultivation is the only way to ensure the long-term health of the industry. That is why we are committed to planting more trees than we harvest. This year, we planted 40,000 trees, which is four for every one we felled. This is a stark contrast to some competitors who have started cutting trees before they have reached their optimum size to meet short-term demand. This is not a sustainable practice and will ultimately harm the industry.
Innovation to keep the game accessible
We also believe in embracing innovation to ensure that cricket remains accessible to everyone. We already supply thousands of pieces of wood a year for junior laminated bats, which have been allowed in junior cricket. We agree wooden bats could become too expensive if prices continue to rise, and laminated bats could be a viable alternative.
We are committed to preserving the English cricket bat willow industry and ensuring that cricket remains a game for all.