Partnerships in focus: Ihsan International
Interesting cricket stories often involve families. Our relationship with Ihsan Sports is a perfect example: a partnership built on trust, consistency, and a commitment to quality that spans nearly half a century.
A foundation of quality
Founded in 1957 by the late Mr Ihsan Ullah Khan and nephew Sana Ullah Khan, they began their journey crafting bats from Pakistani willow. As demand for professional-grade equipment grew in the 1980s, they looked to using the finest English Willow, which led to a partnership with JS Wright & Sons, facilitated initially through Hardwood Dimensions.
In those early years, Nick Wright travelled to Pakistan alongside David Waterhouse to cement the relationship. Later, Jeremy Ruggles took over the travelling mantle, continuing the tradition of face-to-face partnership that remains a core pillar of the “Wright Way”.
Evolution and global reach
Ihsan has since grown into a powerhouse of international sports manufacturing. Renowned for high-quality cricket bats and leather balls, their expertise also extends across hockey equipment, apparel, and fitness gear. Today, following a strategic structural evolution, Ihsan International is led by three brothers, and their presence on the world stage has never been stronger:
International sponsorships: Currently serving as the official kit sponsor for Zimbabwe Cricket.
Elite players: Supporting multiple international stars, including Pakistan’s Usman Khan.
Multi-sport growth: Expanding rapidly across field hockey and professional fitness segments.
A partnership across generations
The relationship between JSW and Ihsan is now entering a new chapter. Today, we have the pleasure of working directly with Majid Khan, son of the founder Mr. Ihsan Khan. This generational shift on both sides of the partnership ensures that the values established in the 1980s of consistency and quality remain at the heart of every cleft we ship. For Ihsan, the relationship with JS Wright & Sons is viewed not just as a supply chain link, but as a strategic pillar for future success.
Looking ahead
As Ihsan International continues to scale its presence globally, the “Wright Way” remains the foundation of their premium cricket bat range. We are proud to support Majid and his team as they continue to grow, refine, and strengthen a collaboration that has already stood the test of time for more than forty years.