AI, willow, and a bit of fun: “Where Cricket Begins”
We tend to stick to what we know best – planting, harvesting, grading, and supplying the finest English Cricket Bat Willow on earth. We’ve been doing it since 1894, and if it isn’t broken, don’t fix it. But recently, our very own Jeremy Ruggles and Ben Webster decided to have a bit of fun… armed with a bit of curiosity and an AI music tool called aimusic.so. The result? An unexpectedly epic anthem entitled “Where Cricket Begins”. We put together a visual collage of life at JSW to bring the track to life, from planting to finished clefts. Take a look, have a listen, and let us know what you think!
The verdict?
We have no plans to venture into the world of music production, and we certainly won’t be using AI to grade our timber. But as a tribute to our growers, craftsmen, and the journey a humble willow tree takes from field to stadium, we thought this bit of fun was worth sharing. We have to admit the lyrics capture some of the pride our team takes in being the “silent starting point” for the global game. We’ve added them below 👇
Verse 1
Out in the fields where the river breathes slow
We plant the set, we watch it grow
Not chasing glory, not chasing fame
But many bats start with our name
Hands in the earth, sun on our skin
Year after year, we work within
The pulse of the game, the start of it all
From tree to cleft , we hear the call
Pre-Chorus
And we know…
Where the roots go deep, the fire will rise
From English groves to cricket world skies
Chorus
We are the makers, the silent kings
Cleft by cleft, we forge these things
Willow and legacy, grain and might
Fuelling the game all over the world
From English earth to the roar of fans
It’s in our hand, where cricket begins
Verse 2
The kings of cricket, the kings of wood
We shape the tools of the greater good
When Kohli swings or Root takes guard
Our clefts are there, they hit that hard
A whisper of grain, a storm in disguise
Bound in the bat that wins the prize
For every hero who takes the field
We grow the strength behind their shield
Pre-Chorus
We don’t need fame, we built the flame
JS Wright, remember the name
Chorus
We are the makers, the quiet power
Planting willow, hour by hour
From lordly grounds to gardens small
Every run begins with trust
From cricket kings to village sons
We are JS Wright & Sons
Bridge
No gold medals hang on our wall
But in every six, you’ll hear our call
From roots to clefts, from dreams to hands
We are the place… where cricket stands
Final Chorus
We are the makers, we are the song
We’ve grown the game all along
Every legend, every swing
Carries the sound of the willows we bring
From English trees to the world we’ve spun
We are JS Wright & Sons — the only one
Yeah… we are where cricket begins.