Partnerships in focus: Solosun International
Our partnership with Solosun International in India is testament to what happens when cricketing knowledge and craftsmanship meet drive and commitment. Driven by founder Devashish and daughter Navya, Solosun has grown from a humble rented workshop into a model of self-reliance.
From pitch to workshop
Long before he was selecting English willow clefts, Devashish was a talented player, representing Haryana and Delhi state and university teams. This first-hand experience on the pitch laid the foundation for Solosun; he knew how a batting glove should feel, how a leg guard should sit, and how a premium bat should perform.
In 2006, Devashish turned that passion into a business, starting in a small, rented factory in Gurgaon manufacturing leg guards and batting gloves. The quality of their work quickly gained traction. Recognising a growing demand for premium equipment, they expanded into cricket bat manufacture and established the company’s main hub in Meerut.
Today, Solosun is a thriving family operation. Devashish runs the company alongside daughter, Navya, overseeing 40 skilled workers across Gurgaon, Delhi, and Meerut, producing high-quality cricket accessories and premium bats.
The JSW connection: a decade of trust
Solosun’s journey with JS Wright & Sons began in 2010. After a period of manufacturing for Reebok India, a pivotal meeting in Amritsar changed the direction of the company. Devashish met with the respected Suresh Gupta Ji, who opened the door to a direct partnership with JS Wright & Sons.
For Devashish, the secret to success and longevity comes down to two things: quality and integrity.
“We feel JS Wright is one of the most honest companies we have ever worked with,” says Devashish. “They treat every customer with equal respect. Their willow seasoning process is outstanding, and their grading is remarkably consistent. Their name will always be remembered in cricket history.”
The “self-sale” innovation
In modern cricket, international player sponsorships are costly and can price out smaller, independent bat makers. Instead, Solosun took a more innovative approach, bypassing the middleman and opening dedicated retail stores across the Delhi region, selling Solosun products (plus in-store repair services) directly to local cricketers.
As a result, they have established a loyal grassroots customer base. Players buy from Solosun because of the craftsmanship and customer support, not the paid endorsement of a cricket superstar.
We are proud to supply Devashish, Navya, and the Solosun team as they continue to grow, doing business the right way. And the Wright way.
You can support and follow their journey online via the Solosun International Facebook Page. If you are looking to visit them or view their latest gear in the Delhi region, check out their retail store updates on Instagram for Solosun International, SI Gurgaon, and SI Chhawla.
